Shock-Horror: One
Quarter of Aussies Don’t Like Any Sort of Football
Aussie
Rules Football is by far the nation’s favourite code with 33% of all Australians
naming it their favourite type of football. This compares with 20% of
Australians who name Rugby League, 15% who name Soccer and 7% who name Rugby
Union.
Australian
Rules is by far the most popular type of football in Victoria; 56% of
Victorians list it as their favourite code. Indeed Victorians are AFL mad, with
41% of all AFL fans living within the state.
Rugby
League and Soccer and the two most popular types of football in NSW; 31% and
18% list these as their favourite types, respectively. Interestingly, though,
NSW takes the honours of being the state with the highest proportion of
individuals who don’t like any of the four codes.
Rugby
League is dominant in Queensland; 36% list it as their favourite type, the
next most favourite type being Australian Rules sitting at 16% and closely
followed by Soccer (12%).
Perhaps
not surprisingly, whether or not someone was born in Australian also bares a
significant relationship to their preference for football codes. Soccer is the
favourite sport amongst those born overseas – 28% consider this their favourite
type of football – followed by Australian Rules (17%), Rugby League (13%) and
Rugby Union (12%).
Just
under a quarter of Australians (23%) say they don’t like any of these forms of
football. Interest in football appears to diminish with age with only 16% of
18-29% not having a favourite type of football compared with 32% of those aged
70 years and over.
Women
are also less keen on football than men with 29% of women indicating they don’t
like any of these types of football with the equivalent figure for men being
16%.
"Our knowledge, judgment
and experience allow decision-makers and leaders to gain insights into the mood
and mindset of the nation (by segment) and to build effective strategies and
campaigns that enhance their objectives."
"Our knowledge, judgment
and experience allow decision-makers and leaders to gain insights into the mood
and mindset of the nation (by segment) and to build effective strategies and
campaigns that enhance their objectives."