John has had extensive experience in some of the most competitive and compelling areas of market and social research. He has run and been involved in projects involving setting the economic and social parameters for entire countries over the next 20 years to exploring the fears and concerns and anxieties of small rural communities in outback Australia.

He has done extensive work in the stakeholder field, some of which involved looking at the detailed motivation of shareholders and investors right through to investigating the attitude and motivations of employees and trade union members.

One of his key skills is his ability to synthesise complex research information into clear concise actionable strategic advice. He has been a key strategic adviser to State premiers in all six Australian states and two Territories, prime ministers in two countries and CEOs of some of Australia's largest and most influential companies.

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