UMR's Perception Analyzer™ Technology is a state of the art interactive group testing system. It is based on a sophisticated system of electronic receivers connected to a laptop computer which provides a portable and versatile tool for multi-faceted research.

Used in a focus group or mini-group situation, it allows specific strengths and weaknesses in an ad or public information campaign to be highlighted. The advantages of this approach include that:

• it reveals the views of all respondents equally regardless of how outspoken or quiet they are by nature;
• it allows for anonymity  - participants are more likely show what they really think as others can't see their responses;
• interactive technology engages participants and increases concentration; and
• it allows information from several groups to be aggregated objectively, giving a clear and concise analysis of what works and what doesn't.

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  "Our knowledge, judgement and experience allow decision-makers and leaders to gain insights into the mood and mindset of the nation (by segment) and to build effective strategies and campaigns that enhance their objectives."

John Utting, Managing Director