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UMR has been conducting
online research for more than five years.
Our expertise covers small ad hoc qualitative projects through to large
scale international and tracking studies.
Our online methodologies
include:
- Online surveys
- E-panels or
bulletin-boards
- Online focus groups
- Net labs
Online research can be
more versatile, cost effective and efficient
than some other methodologies. It particularly suits research testing
visual material or where there is a defined audience with email lists
such as employees, shareholders and customers.
UMR's experience and
continual internal development with this
methodology means it is expertly placed to advise when and how to use
this approach.
UMR has put considerable internal focus on running
parallel online and CATI studies using nationally representative
samples to explore the differences in responses between the two mediums
and is continuing work in this area.
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